Simple Ways to Get the Most from Your Search Engine Optimisation
Whether you use an SEO Consultant or do it on your own, it is important to know the basic and fundamental aspects of search engine optimisation, in order to get the most out of your campaign. SEO can often be time consuming and costly, but it is worthwhile if you manage to get it right. There are simple but effective ways you can get the most out of your search engine optimisation.
There is no point in having a good SEO campaign, only for your website to let you down, so make sure yours is well designed and has accurate information at all times. Your SEO will lead readers to your website and the website will be the reason they decide to make that all important purchase, so if yours isn’t quite hitting the mark, re-do it and get it up to scratch.
They say patience is a virtue and this has never been truer than when it comes to your SEO campaign. Many businesses will start their SEO campaign and give up after a few weeks because they fail to notice any results. It can take weeks or even months to achieve results from your SEO campaign, so give it a chance before you decide to throw in the towel.
The content of your website or any blogs you have should be relevant and unique, as this will attract visitors and retain their interest so they want to find out more. You should update the content of your website regularly and if you don’t have the time or resources to do this, an SEO consultancy will be able to help.
Social media is used by millions of consumers on a daily basis, so it makes sense to utilise this as part of your SEO marketing campaign. Most social media platforms are also free of charge, so investing a lot of time and effort into it will not usually cost much or will be completely cost free. You should be active on the social media platform, for instance, engaging in conversation and posting updates but don’t over-do it or people will quickly get fed up with you and may even click on the ‘block’ button!
As an important form of online PR and a way to get your message out to the masses, press releases are becoming an increasingly popular form of marketing for businesses. You can incorporate SEO into your press releases and they can help you to build relationships with the media and enhance your link building. This short video will explain more about the benefits of press releases.
Many businesses will publish articles which are littered with keywords and not only are these frowned upon by Google; they are also unlikely to help you achieve results. Always write your content as if you are part of the audience and keep it engaging enough for human consumption, rather than just an article thrown together for the sake of SEO. Use SEO wisely in all of your content and don’t saturate it with keywords. This article will explain more about writing for humans to benefit your business.
Are current SEO methods for everyone, or just the realm of SEO consultants?
SEO used to be different, getting to the top of Google was easier, and much less time consuming or expensive, but things have changed. If you built a decent website as the internet boomed a decade ago, threw in a few chosen keywords, basic content and basic meta information you were probably well away, SEO consultants had a much easier job.
SEO – What has changed?
For a full run down on the internet, the development of search engines and the beginnings of SEO we love this slideshare from Hubspot which gives a thorough timeline view of the key events:
Code to Embed:
<iframe src=”http://www.slideshare.net/slideshow/embed_code/24741084?rel=0″ width=”427″ height=”356″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/HubSpot/hub-spot-historyofseocoffeetips” title=”The History of SEO” target=”_blank”>The History of SEO</a> </strong> from <strong><a href=”http://www.slideshare.net/HubSpot” target=”_blank”>HubSpot All-in-one Marketing Software</a></strong> </div>
In 1998 Google launched with PageRank (to become known as Link Juice) ranking websites based in incoming links. In 1999 Meta Tags are most important and in 2000 a PageRank Toolbar tells SEO consultants where to find valuable links, by 2003 sites are being penalised for keyword stuffing and the “nofollow” tag is launched in 2005. This was then used by SEO experts to channel “link juice” but Google soon stopped this tactic. In 2006 “cloaking” or invisible text is banned and BMW’s website is blocked for this, XML sitemaps are born. Real time search improvements in 2009 mean that fresh social media content can be indexed rapidly and reaches the top of the search engines and in 2010 it’s confirmed that Twitter and Facebook influence SEO. Black Hat linking strategies are penalised by the Google Panda update in 2011 and the focus on quality begins in earnest. In 2012 the Penguin update penalised low quality link practices and article spinning, blog networks and directories are all frowned upon by all powerful Google.
Today if you post too many link heavy articles, posts or press releases you run the risk of lowering your search engine ranking or being removed all together.
How should my website be optimised for 2013 and who should do it?
Although Google is keeping SEO consultants and website owners on their toes the focus for SEO should be on:
- Good domain authority
- Quality Meta Data
- Accurate and natural use of keywords
- Naturally written, well structured, quality content
- Relevant linking from reputable websites
- Social media
- Including rich content in websites, blogs and social media for credible shareability
SEO is still very much the realm of SEO consultants and experts, who have a wealth of experience and are ready to respond to Google’s every whim, but every webmaster and contributor to a website should have SEO in mind with their every action, tweak or addition, paying particular attention to natural keyword use.
Google (and your customer) wants to see original, real content created by real people, content that is rich, well written and actually enjoyable.