Simple Ways to Get the Most from Your Search Engine Optimisation
Whether you use an SEO Consultant or do it on your own, it is important to know the basic and fundamental aspects of search engine optimisation, in order to get the most out of your campaign. SEO can often be time consuming and costly, but it is worthwhile if you manage to get it right. There are simple but effective ways you can get the most out of your search engine optimisation.
There is no point in having a good SEO campaign, only for your website to let you down, so make sure yours is well designed and has accurate information at all times. Your SEO will lead readers to your website and the website will be the reason they decide to make that all important purchase, so if yours isn’t quite hitting the mark, re-do it and get it up to scratch.
They say patience is a virtue and this has never been truer than when it comes to your SEO campaign. Many businesses will start their SEO campaign and give up after a few weeks because they fail to notice any results. It can take weeks or even months to achieve results from your SEO campaign, so give it a chance before you decide to throw in the towel.
The content of your website or any blogs you have should be relevant and unique, as this will attract visitors and retain their interest so they want to find out more. You should update the content of your website regularly and if you don’t have the time or resources to do this, an SEO consultancy will be able to help.
Social media is used by millions of consumers on a daily basis, so it makes sense to utilise this as part of your SEO marketing campaign. Most social media platforms are also free of charge, so investing a lot of time and effort into it will not usually cost much or will be completely cost free. You should be active on the social media platform, for instance, engaging in conversation and posting updates but don’t over-do it or people will quickly get fed up with you and may even click on the ‘block’ button!
As an important form of online PR and a way to get your message out to the masses, press releases are becoming an increasingly popular form of marketing for businesses. You can incorporate SEO into your press releases and they can help you to build relationships with the media and enhance your link building. This short video will explain more about the benefits of press releases.
Many businesses will publish articles which are littered with keywords and not only are these frowned upon by Google; they are also unlikely to help you achieve results. Always write your content as if you are part of the audience and keep it engaging enough for human consumption, rather than just an article thrown together for the sake of SEO. Use SEO wisely in all of your content and don’t saturate it with keywords. This article will explain more about writing for humans to benefit your business.
Effective Use of SEO to Benefit Your Business
Any business looking to grow their business and be forward thinking will make use of SEO to attract more visitors to their website. When you consider how popular Google is in terms of searching and the number of people who use it each day, it makes sense to adapt your content so that it ranks highly on the search engine. This simple video tells you a little more about search engine optimization. There are many effective ways to use SEO to benefit your business.
The main way to use SEO is through the content on your website or any blogs you put on other websites. It is more important than ever to ensure your content is informative and reads well, otherwise Google will not like it. In the past there have been hundreds of websites, who simply created content which was littered with SEO keywords so that it ranked highly on Google, but the rules are much stricter these days and businesses can no longer get away with this tact. You could find your website completely barred if you do this so always ensure your content is unique and easy for the reader to engage with. SEO should be used flawlessly throughout your content. If you are unsure of where to start with this, an SEO consultancy will be able to provide some useful advice.
Social media is one of the most popular methods businesses use to promote their brand to the masses and with the millions of people who use it on a daily basis, it is easy to understand why. You can use SEO throughout your social media platform to allow visitors to find you more easily, but again, it is important not to litter your page as it is unprofessional looking and frowned upon by Google. Incorporate SEO into your comments and regular updates, but only where it fits well.
SEO should also be used in the title of your web pages or any blogs you post, as these will not only help your website to rank higher but will also be more engaging for readers. You should try and make your titles intriguing to the readers, so they are keen to read more about your business. There are lots of generic titles used so if you want to stand out, keep yours fresh and interesting. You can find out more about using SEO in your titles, with this article for further reading.
If you want to get your business out there to the masses, you need to try and gain as much exposure as possible and you can do this by writing your own blogs and using them on other sites. In this way, you can incorporate SEO into these blogs and explore other ways of attracting more visitors to your website. There are blogging sites you can use or you can publish guest posts on other websites for increased exposure.
What the future holds for SEO?
SEO practitioners should be keeping a close eye on the changes that are affecting their ability to offer an effective service for their clients and plan accordingly to make their campaigns a success.
Google and other top search engines are constantly updating their rules and what worked a few years ago is now nearly obsolete. Take the keyword tag for example. This once central tenet of a search engine optimisation campaign that led to serious abuse by many SEOers has been removed by Google as an important ranking factor.
Now, things have moved on a fair bit and social networks, links, and content quality are very important to ranking success and combined with effective keyword targeting the benefits can be impressive.
The reasons search engines give for these rule changes are to improve search quality and give searchers a better experience to find what they are looking for. In the case of Google, website owners have received a regular dose of updates targeted at webspam and sites with artificial techniques of link building. According to Matt Cutts, Google’s Head of Webspam, their goal has been to weed out websites that break their rules and future updates will have a similar goal and webmasters should avoid spammy tactics by all means to help their SEO efforts.
So what can we expect the future to hold for SEO? As you already know, Google leads the way when it comes to search engines and anything they do has a huge impact for any SEO efforts. Each time they make a change to their search results, digital marketers spend weeks and months adapting their campaigns to these changes and improving their websites according to Google rules
Here are a few changes that we’ve seen and some of these factors are set to become more important in the evolving world of search engine optimisation:
Is Content still King?
If you have any doubts about the future of content marketing and its importance to SEO, all you need to do is read and watch what Google has to say about the issue. In fact, Google is saying you should be working on great content, good site navigation and everything else that users like and will keep them coming back to your site for more. Your content should encourage your visitors to tell their friends about it bookmark it and give them the ability to find what they need easily. Basically, Google is saying you should be working hard for your users and your site will be rewarded accordingly if you do.
Webspam is any webpage that is designed to spam Google search results and the SEO tactics used to employ this include buying links and anything against Google publisher guidelines. Future Google updates will be targeted at spam sites and any Black Hat SEO techniques such as keyword stuffing and cloaking, the latter of which involves using misleading redirects and doorway pages of websites.
Written by Duncan Cumming CEO At Cayenne Red
How to beat the next Google Penguin update?
Many websites experienced a major decline in visitors in the last Penguin update and this was due to the penalties that Google inflicted to webspam. As a website owner there are ways to avoid this and ensure your rankings are maintained and we’ve covered it in this article.
Google rolled out Penguin 2.0 back in May 22, 2013 and many webmasters, SEO’s and bloggers were trying to understand what to do to avoid being penalised or how to recover from a penalty.
Unfortunately, for some website owners, Penguin led to a significant drop in traffic and according to Matt Cutts about 2.3% of English US queries were affected to the degree that a regular searcher might notice. This was the fourth update from Google and the target was webspam and catching websites deemed to be spamming Google search results.
Although Google has been silent about the next roll out, it is expected that a new update is due before the close of 2013 and its function will be similar to the last four updates; and that’s to weed out spam sites from search results.
To beat the next Google penguin update and maintain your search rankings and even improve them, you will need an effective all-round strategy and we’ve included below some of the things you need to do or avoid:
Creating great content should be a priority for any webmaster that’s serious about his or her search engine rankings. You should be proud of your content and always create it with your visitors in mind and the search engine robots too. According to Matt Cutts, Google’s head of webspam, your time is better spent creating great content and steering clear away from anything that doesn’t add value to your visitors needs.
Your content should be lively and should address your visitors’ needs and it should include amazing pictures that are well optimised with alt tags. Where available it should also include videos – and the benefit of adding such media is that it reduces bounce rates and increases the stickiness of your web pages.
Our next advice is to avoid any artificial link building for your website. Google Penguin is particularly focused on this SEO task which is abused by website owners to improve their rankings using questionable methods. Some unnatural methods to avoid include buying links and acquiring links from bad neighbourhoods.
The best way to acquire links is by creating great content that will get a lot of attention and will receive many links from forums and websites that have found your website to be valuable. A few of these quality links could greatly increase your rankings and avoid the dreaded Google penalties.
Google now includes a page in Webmaster tools that notifies you if your site has been penalised for webspam and it tells you want to do to recover it.
- Engage Social Media Marketing
You should be actively engaged on Facebook, Twitter, LinkedIn, Google+ and other social media sites and help build trust and brand awareness. The obvious benefit is that it helps to increase search rankings and the links acquired from these sources look natural in Google’s eyes.