A Boredom Free Guide to Improving the SEO of Your Site
The worst thing that you can do is Google “SEO”. You will be bombarded with jargon-filled, long winded and often irrelevant information. This guide is different and offers SEO consultancy level info which is easy to understand and implement.
Search engine optimisation is the hot topic that everyone knows is essential for their business, will make the difference between whether someone chooses their own website or someone else’s yet few people actually understand. For an in-depth SEO makeover and on-going monitoring it would be wise to get in touch with a trusted SEO consultancy that would be able to use expert skills to build a foundation and work to fully optimise, and keep your website optimised. For the sake of understanding better what SEO is all about this guide offers a few basic pointers for where to start with DIY search engine optimisation.
1.Golden Good Links
Google have made it very clear that they value natural and quality links over a larger quantity of poorer quality links. As part of your content management it would be wise to work in some guest posts from people with a good authority in your sector (although not a direct competitor obviously!) who will link back to your site from theirs. This type of linking goes a long way to pushing a website up the Google listings.
2.Make Navigation Easy
Customers and visitors to your website should not need a map and compass to find their way around and the general rule of thumb is that the fewer clicks that are needed to get where they need to go is best. A poorly arranged website with inadequate navigation links will turn visitors away and does nothing for the search engine crawlers who visit and index your site either.
3.Quality Copy is King
Having great quality content on your website is essential. Not only should content be well-written, relevant and interesting to the reader, it should be written in a style that makes it easier to read and search for on Google. For example, when you write a piece ensure there is a twenty-five word summary under the well-written and clear title as this section is the first people see, both on Google and when skimming the beginning of a blog or article to decide whether or not it is worth reading.
Many businesses hire a copywriter to write their content as not only does it make for great reading, it ensures that keyword density is correct and copy adheres to current Google accepted standards.
4.Include Key Details in Copy
Another content related tip; make sure that blog posts, updates and articles all include relevant information or core info about your business for example the cost of services, how to book /order and special offers. Never miss an opportunity to advertise this information.
SEO is not simply about getting your site known globally, after all, how many people in Japan are going to want to visit your café in Croydon? Ensure your website and business is listed on local search engines and directories such as Google Plus Local, the Yahoo directory and more. Facebook have their own local search engine, Search Graph in Beta testing at the moment which will enable your website to get better recognition locally. Link your website and your social media accounts and make sure your information is out there and current.
This is something of a whistle-stop tour of top SEO tips that will increase your visibility, your SEO consultancy is of course best placed to make suggestions based on your business and your individual goals and needs.